In flexible workspaces, identity often gets lost in the name of neutrality. At This Way Serviced Offices in Sofia’s Serdika Center, SGI took a different route - one rooted in material, craft and customisation to create a space that feels coherent yet full of personality.
SGI’s approach treats material as more than just a backdrop, it becomes a narrative tool. The result is a workplace that invites interaction, rewards observation, and supports identity without relying on signage or branding clichés.
Custom as a Cohesive Language
From the outset, SGI aimed to design not just a collection of rooms, but a connected visual language. Custom-designed furniture, including plywood libraries, tables, concrete benches, and claddings, provided a solid base for consistency. Yet through variations in shape, scale, and surface, each element remained distinct. This repeated, yet nuanced, design approach established rhythm and hierarchy throughout the space.
Material Precision, Not Perfectionism
SGI favoured tactile, honest materials over polished finishes. Patterned concrete panels, brushed metal touches, and raw plywood edges were intentionally chosen for their texture and character. Irregularities weren’t hidden - they were highlighted. Custom-cast concrete elements challenge the usual possibilities for using the material; the technology behind, developed by a local company in Bulgaria, is used in a variety of interior elements. The logo became a module for custom claddings, turning brand expression into a sculptural moment of identity.
Control Through Detail
This carefully layered result didn’t happen by chance. SGI led both the design and project management, staying in close contact with the client every step of the way. Samples were tested, details were prototyped, and materials were chosen as much for their ability to deliver craft as for their appearance. The result is a space that not only functions seamlessly but feels cohesive and intentional in every detail, with textured surfaces that invite touch and observation.
Photo credit: Minko Minev.
For more information, visit: https://sgiarchitects.com